Rick Boyko

In 2012, after ten years, Rick stepped down as Director and Professor at the VCU Brandcenter, where under his leadership the curriculum evolved to include five tracks and doubled in size. The VCU Brandcenter Master's program, part of VCU's School of Business, has been recognized by Creativity Magazine, the 4A's, Ad Age and BusinessWeek as a top graduate program in advertising, marketing, digital media, design + business.   

Prior to the Brandcenter, Rick spent 30 years creating advertising for major brands at agencies including Leo Burnett, Chiat/Day, and Ogilvy & Mather. As Co-President, Chief Creative Officer of Ogilvy North America, he integrated Ogilvy’s North American offices leading the agency to be named Agency of the year by Advertising Age in 2000.

Since 2013 Rick has stayed involved in the business by producing “Inspiration” a documentary series he conceived of in conjunction with The Advertising Club/International Andy's featuring advertising icons such as Lee Clow, Sir John Hegarty, Tom Burrell, Keith Reinhard, Carol Williams, George Lois, Jimmy Smith, Susan Hoffman, David Droga, Dan Wieden, David Kennedy, Jeff Goodby, Rich Silverstein, Nina DiSesa and Bob Greenberg.

Throughout his career, Rick has been dedicated to improving the industry he loves, having served on the Boards of the 4A’s, Art Directors Club (ADC), One Club and Advertising Week. From 2005 to 2013 Rick was the Dean of the Roger Hatchuel Academy of the Cannes Festival. He has also sat on the boards of Martha Stewart Living Omnimedia, Napster and Butler Shine Stern & Partners.

In 2012, in honor of his many contributions to the industry, Rick was inducted into the American Advertising Federation’s Hall of fame.